Your website might be quietly losing you customers, and you don't need to spend a dollar to find out where. Twenty minutes and five checks will tell you more than most paid audits.
1. Check your mobile experience and page speed together
Google retired its standalone Mobile-Friendly Test tool in late 2023 and folded that check into PageSpeed Insights (sourced from Search Engine Land), a free tool that scores both your page speed and your mobile experience in one report. Run your homepage and your busiest service page through it. Anything flagged in red is worth fixing first.
2. Look at your meta tags
Open a page on your site, right-click, and view the page source, or check your CMS's SEO fields if it has them. Every important page should have a unique title and description, not the same generic text copied across the whole site.
3. Hunt for broken links
A handful of dead links doesn't just frustrate visitors, it tells Google your site isn't maintained. Most SEO tool suites include a free broken-link checker in their trial tier, run one pass across your main pages.
4. Compare your Google Business Profile to your website
Your business name, address, phone number, and hours should match exactly between your Google Business Profile and your website's footer or contact page. Mismatches quietly undermine both listings.
5. Review your calls to action
Look at your three highest-traffic pages. Does each one tell the visitor exactly what to do next, book a call, request a quote, call now, or does it just end?
None of this costs anything but twenty minutes. What you do with what you find is where the real work starts.